I am officially switching from using the terms “Web 2.0,” “social media,” “new media,” and “digital media” to simply using “2.0.” It’s not that I’m going minimalist on you, it’s just that what’s going on out there is a societal and cultural shift enabled by tools and technologies. As I’ve said before and will say again, it’s never about the tools and technologies. The above terms limit the scope of changes that are infiltrating every aspect, corner and depth of our society. We are entering a new era just as we did with the Renaissance or the Age of Enlightenment.* This era, as a whole, I’m entitling “2.0.”
* can’t help but think of that hilarious scene in the movie Swingers, though… 
