A great report just came out this morning (from Pistachio Consulting) detailing the microsharing landscape and effective ways microsharing is being used by organizations. It’s definitely worth a look.
I follow @Pistachio on Twitter and she (Laura Fitton) is smart, witty, humorous and has excellent insights about social media. The report provides an overview of 19 microsharing applications and classifies them in a matrix of subcategories. (I suppose with six subcategories, it’s hard to put them in a 2×2, but that would be a great way to show similarities and differences.) The report provides advantages and reservations for each app and then puts each in a comparison grid against 20 or so attributes.
As far as I know, this is the first comprehensive analysis of the microsharing space to date. It’s nice to see it being taken so seriously as a business opportunity and imperative. The value of the ambient awareness and content bursts of microsharing is really tough to understand until you are doing it and really tough to do until you understand it enough to see the value. I’m @mixtmedia on Twitter. Follow me, follow @Pistachio, follow @marciamarcia (a contributor to Pistachio’s amazing microsharing report) and start to understand…
