I was given some advice yesterday that I should make up “rules” for my social media communications and persona: attributes, adjectives, etc. So, this afternoon I sat down with a blank Word document.
I quickly realized that this is very “cart before the horse”: adjectives, attributes and rules emerge over time as content is developed. Furthermore, this is very Web 1.0: you can’t create a persona; you are a persona.
There is a certain amount of irony in this whole exercise: social media is all about being real, open, transparent, truthful. Setting up “rules” defeats the whole purpose of participating.
As I’ve learned, start with the outfit and then accessorize.
