Posts Tagged 'Digital Natives'

The Fallacy of Opacity

Do you remember the game show “Let’s Make a Deal“ from the ’70s? lets-make-a-deal-11

Basically contestants had to choose between the “deal” that was presented to them by the emcee and what was behind “curtain #1,” or #2 or #3…

Now even though they knew they could end up with 150 jars of peanut butter or a gaggle of geese, most of the time, the contestants went for it and took the “deal.”

For some reason what was behind curtain #1 seemed more valuable because it was hidden.  This is what I call the Fallacy of Opacity: we tend to believe that what is hidden is more valuable. 

However, this is, in fact, not a truth, but a fallacy.  Though we’ve seen it disproved millions of times on Let’s Make a Deal and in real life, alike, we continue to believe that what’s hidden is more valuable.

Why? Because we confuse it with its inverse which IS actually true: what’s valuable tends to be hidden, protected, locked in a vault.

Social media tools and technologies are challenging this assumption and encouraging us to share that which is most valuable. To those of us who are not Digital Natives, this mindshift is tough to make and even tougher to put into practice.  

Remember, sharing information enables collaboration and collaboration yields better solutions.  Hidden information is not, in fact, more valuable — that’s just the Fallacy of Opacity.

A world without boredom

I can still feel the boredom of riding in ”the middle” of the back seat of my parents’ 1974 orange Datsun–without  a car seat or even seat belt because they weren’t yet the law, let alone, safety features–and whining, ”are we there yet?” and 30-seconds later, “when are we going to be there!” 

“In a little while,” my parents assured me. 

Then, what seemed like an hour later–but which was probably eight minutes later–I’d ask again, this time with sing-songy cadence, “when are we going to be there?”  This whining and pestering would continue at least a half a dozen more times.

When they were fed up with the repetitive questioning, my parents would engage me in games of “20 Questions” or “I Spy” until I was spent.  Then I’d sprawl out across the back seat–no seatbelt laws or siblings afforded great comfort–and take a nap until we finally got “there.”

Today, with DVD players for those long car trips, SMS for doctors’ waiting rooms and CNN at airport gates, Digital Natives never experience boredom.  “Always on” is their way of life.  Life is faster-paced, days are jam-packed and the Internet never sleeps.

At Digital Media Wire’s NY Games Conference a few weeks ago, I heard a panel of teens talk about how they play certain video games–mostly the old arcade games like Mario Brothers that we found invigorating and competitive–to relax.  97% of teens game.  It’s common for teens to game 2 1/2 hours per day.  They watch less than 1/2 hour of TV per day.  Interactive is their way of life…and their way of rest.  Their brains are wired differently.  Maybe they don’t need the “veg” time that we Digital Immigrants still crave.

Today, withister bopping to Hannah Montana on her iPod, brother watching Shrek on the portable DVD player and dad working on his laptop while mom drives, there is no time for–no need for–”passing the time” with the mundane family banter and games that helped us to survive these car trips when we were kids.  Digital Natives’ memories of car trips will be neutral, if nonexistent.  They won’t remember that “that was the car trip when I watched Shrek,” because that was probably the 24th time they watched that movie. 

Though the long car trips that we grew up with were annoying at the time, they were terrific family bonding experiences, just like (well, actually not really at all like) Chevy Chase’s movie, National Lampoon’s Vacation, and its sequels.  I wonder how today’s lack impromptu, undefined cartrip dialogue is changing the connections between family members.  Perhaps it’s alienating, perhaps it’s a relief from forced togetherness in tight quarters.

But what about the truth of the saying, “it’s about the journey, not the destination”?  I feel torn about the rules I create for my own children about the ambient time of the journey.  On one hand, I feel that they should “suffer” like I did and learn to occupy themselves with their own thoughts and time together with me, my husband and each other (and perhaps because I secretly have fond memories of the laughs that my parents and had from reading aloud the sides of trucks on I-95).  On the other hand, why should they pass their time listlessly or with mundane chatter when MP3s and the mobile Web provide more engaging, entertaining and educational ways to occupy themselves? 

Retrobuilding Part 2: Impact on Relationships

Today I attended a seminar that Shel Holtz did on using social media to communicate with your customers. He quoted from a recent study that for 62% of content consumed by Digital Natives is created by someone they know personally.   
It got me thinking again about how we–Digital Immigrants–will be the last generation to retrobuild our social networks because Digital Natives’ networks are just as established in the digital world as they are in the analog world.
I started to wonder to what extent Digital Natives’ networks are based upon and comprised of relationships that they have established through in-person, face-to-face interaction, e.g. friends from school, versus through online-first interaction, e.g. online multiplayer games or social networks like MySpace?
I concluded that one’s “digital citizenship” (being a native versus and immigrant) does not impact the composition of one’s social network as much as one’s level of digital experience.
Because members of the younger generation have always been online, they are further along the social media learning curve at younger ages than Digital Immigrants. Therefore, they are likely to establish digitally-founded relationships at younger ages. If this is the case, their social networks will be more mixed (defining “mixed” in this case as ratio of in-person-generated relationships to online-generated relationships) than the social networks of Digital Immigrants.
I also posit that retrobuilding one’s personal social network precedes creating new digitally-based relationships. Digitally-based relationships only come after establishing some level of digital experience, comfort and savvy.  My own experience has been that I entered the social media space by (to?) retrobuilding my existing face-to-face-based network. Now that I am exploring the social media space further, I am beginning to establish digitally-founded relationships by participating in blog and microblog discussions and other online-only interactions.
Because Digital Natives start out as fluent digital social networkers, they can establish relationships as easily online as they do offline. Therefore, we could make the assumption that Digital Natives’ social networks contain higher percentages of people they’ve never met face-to-face than the social networks of Digital Immigrants or of non-participants in social media. 
Thinking through the implications of this is fascinating.  At some point I hope to conduct research comparing digitally-generated relationships and offline-generated relationships against the following qualitative metrics:
  • strength
  • sustainability
  • duration
  • value
  • substance
  • sincerity
  • satisfaction
I’m sure that there are others…. 

Walking the Walk: 5 Learnings From Observing Digital Natives

  • Life and Learning are Not Linear: in the digital era life and learning are unexpected, chaotic, and random; be open, and you will be successful at both

 

  • You Have a Single Persona: the professional and personal are cohesive so don’t waste your time and energy trying to separate them

 

  • Learning is Doing: don’t be afraid to jump in and try new things

 

  • Share, Don’t Hoard: you get more value from putting ideas out there than from attempting to “protect” them

 

  • Power to the People: trust your friends and contacts; question authorities and advertising


 

December 2009
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