- People support what they help to create: engagement creates buy-in and ownership
- Information-sharing multiplies value: believe, invest in, and catalyze collaboration
- Opportunities are hidden in the white spaces: look between silos, words and divisions
- Show, don’t tell: immersive experiences and visualizations are more powerful than words
- Practice what you preach: irony undermines respect
- Reach people where they are: leverage value already in process
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