Who am I?

Hi, I’m Maxine Teller, a strategy and business development consultant and blogger immersed in the social media space.  I help businesses, organizations, and individuals to understand:

1. the sweeping societal changes catalyzed by social media;
2. how social media is challenging our communications and business assumptions;
3. why participating in social media is imperative to your future success and profitability;
4. how to join the conversation enabled by social media.

 

I’ve advised companies and organizations including:

• U.S. Department of Defense
• XM Satellite Radio
• USA Today
• The HealthCentral Network
• Comcast Cable
• Discovery Communications
• U.S. Department of Health & Human Services
• Freewebs

 
What did I do before social media changed everything?  Well, really, all of the components which have now collided and spawned social media: media, innovation, communications, sociology, and technology. 

• Explored and evaluated new businesses and managed content syndication at washingtonpost.com
• Developed and executed the Pentagon Channel’s distribution strategy
• Founded an award-winning financial services startup during the dot-com boom
• Developed clients’ online communications strategies and websites with (now-defunct) marchFIRST
• Guided executive teams at IBM, 3M, and HP through strategic innovation initiatives that wove together industry foresight, customer insights, and internal alignment to create future businesses
• Received my MBA from Georgetown University and my BA in sociology from Brandeis University

When I’m not online, I like to run, in-line skate, spin, strength-train, cook without recipes, support the whole grain movement, drink strong decaf, search for the world’s best scone, picnic, drive faster than I should, explore new places, and dream of traveling to exotic destinations.

I live in Washington, DC with my husband Paul, my daughter Aviva, and my son Joshua. Tweet me–@mixtmedia–if you’re going to be in DC and want to join me at my favorite Starbucks.